If you write a piece of content that doesn’t address the search intent for a given keyword, people who land on your page from the search results will immediately hit the back button. To rank on Page #1 of the search results for your keyword you need to understand the search intent for that keyword. If we map keyword search volume against the number of keywords, we get a curve like this, where a small number of keywords have very high search volume, and a much larger number of keywords have much smaller search volume:
Long-tail refers to the distribution curve for keyword popularity. So, you’re probably wondering why they are called long-tail keywords.
‘car insurance for uber drivers’ is a long-tail keyword. These are the keywords that you can rank for on Page #1 of Google. They typically have much lower search volume than either head or middle keywords. Long-tail keywords comprise three or more words, such as ‘Italian vintage cars’. These keywords are still very competitive and still have high search volume. Middle keywords are keywords comprising two words, such as ‘Italian cars’. An example of a head keyword is the word ‘cars’. Head keywords usually (a) have very high search volume, (b) are highly competitive, and (c) are fairly un-targeted in terms of searcher intent. ‘Head’ keywords are keywords comprising a single word. Keywords can be divided into three types: Keywords can be divided into three categories: head keywords, middle keywords, and long-tail keywords. People who want their pages to rank on Google create content that targets those keywords. People looking for information type keywords into Google.
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